Annual Report Layout/Design and Photo Editing
Setting the visual direction for organizational storytelling
As lead graphic designer, I oversaw the annual report’s visual direction and cohesive execution. In collaboration with the editorial team, I shaped the publication through layout, typography, color, image selection, and photo editing. These decisions established a consistent reading experience and brought individual stories together within a unified expression of the brand.
Modular Displays
Led and executed the creative development of event displays, balancing visual impact, legibility from a distance, and brand consistency. Managed photo sourcing, layout design, logo placement, and print preparation in collaboration with an external vendor to deliver polished, production-ready displays optimized for event environments.
Display/Facebook Ads
I design display and Meta advertising creative, sourcing imagery and producing up to 100 variants at a time to support campaign needs and testing. Across paid and organic social, I adapt imagery, composition, and format to the communication objective while maintaining brand consistency. This work connects creative direction with the practical demands of ongoing campaign production.
DANGEROUSLY HUNGRY REPORT
The Dangerously Hungry Report was developed in close collaboration with the Policy Team to ensure the content was analytically rigorous and strategically aligned. Designed for a more sophisticated, policy-literate audience, including decision-makers, advocates, and institutional partners, the report required a visual approach that reflected credibility, authority, and clarity.
This informed a clean, highly polished design style that prioritized structured layouts, restrained typography, and data-forward storytelling. The aesthetic balanced depth with accessibility, ensuring complex insights were presented in a way that felt refined, trustworthy, and easy to navigate without sacrificing nuance.
Fill the Silence Brand Campaign
As lead designer, I directed the campaign’s overall creative vision and guided design execution across digital, print, social, and out-of-home placements. Building on artwork created by contracted artists, I developed original campaign assets that connected those contributions into a cohesive visual expression. My focus was maintaining alignment with the brand strategy and audience goals as the campaign moved across formats from social carousels to merchandise and billboards.
Social Media Posts & Carousels
Merch Pins & Stickers
OOH Placements
Digital OOH and static billboard assets were produced as part of the campaign.
Zero Hunger Generation Branding
Developed the branding and identity for the Zero Hunger Generation, including logo design and supporting collateral. The logo was crafted with a target audience of 18–32-year-olds in mind, balancing a versatile, sticker-friendly style with professional usability across letterheads, presentations, and other materials.
Social Media
Also supported social media initiatives by designing engaging content as needed, including graphics, visuals, and layouts that align with brand guidelines and campaign objectives.
