Annual Report Layout/Design and Photo Editing
As the Lead Graphic Designer for the annual Report, my responsibilities included overseeing the overall visual direction and ensuring a cohesive design throughout the publication. This project involved collaborating with editorial teams to understand the content, conceptualizing layout designs, selecting typography, colors, and imagery that aligned with the organization's brand identity.
Fill the Silence Brand Campaign
As the lead designer, I created original campaign assets inspired by artwork produced by contracted artists, ensuring consistency across digital, print, and social platforms. I directed the overall creative vision of the campaign, guiding design execution and maintaining alignment with brand strategy and audience goals.
Zero Hunger Generation Branding
Developed the branding and identity for the Zero Hunger Generation, including logo design and supporting collateral. The logo was crafted with a target audience of 18–32-year-olds in mind, balancing a versatile, sticker-friendly style with professional usability across letterheads, presentations, and other materials.
Social Media
Also supported social media initiatives by designing engaging content as needed, including graphics, visuals, and layouts that align with brand guidelines and campaign objectives.
Display/Facebook Ads
I design display and Meta ads using Adobe Creative Cloud, sourcing all images myself and producing up to 100 ad variants at a time to meet campaign needs and testing requirements.
